Make your profits as healthy as your patients

HENRY DOYLE

Owner of Al Heaps & Associates Inc and ExperDent Dental Advisors Inc.

Mr. Henry Doyle is owner of Al Heaps & Associates Inc. He graduated from the University of Alberta with an Economics degree and a Bachelors of Education. From there, Henry went to work in the banking industry for 15 years with CIBC, Newcourt and Citibank. In 2006, Al and Henry negotiated their own transition and in 2007 Henry joined the company and purchased Al Heaps & Associates Inc., in 2009. Al Heaps & Associates Inc., specializes in valuating and selling dental practice across Canada – from BC to the Maritimes. Al Heaps & Associates Inc has launched a new division, ExperDent Dental Advisors Inc., which specializes in internal associate buy-ins and practice management.

• Preparing for your practice sale or transition
• Maximizing your practice value
• What is the best transition for you
• Timing your sale
• Is a corporate sale good for you

LISA REYNOLDS

Training Specialist at ClearDent

Lisa M. Reynolds has been a contributing member of the dental community for the past 16 years. Her passion to drive success through strengthening relationships and effective, engaging, communication, leads businesses to achieve their goals and ultimately thrive! Through years of personal experience, Lisa recognizes that no single approach is the right one for every office and has garnered a level of understanding that she is eager to share (with anyone who will listen). With a background in theatre arts, her creative thinking and clear communication has been proven to inspire teamwork and promote productivity, connecting clients and co-workers with their goals. Lisa currently lives in the GTA with her husband and 2 boys. She enjoys time with her family and friends, relaxing at the cottage, traveling and exploring new cultures.

Exploring the Profitability of Healthy Communication

• Increased office productivity through meaningful methods of communication
• Reduce cancellations & no shows with effective, personalized and timely communications
• Communication Techniques – The Patient’s Experience - From the initial phone call, to organized treatment plans, appropriate follow up, surveys and referrals
• Utilize technology to connect you with your office and your patients
• Sharing our experiences: leveraging what we know to help others

BRENT PARR

Co-founder and CEO of Optio Publishing Inc.

A graduate of both Dalhousie University as well at the University of Jyväskylä, in Finland, Brent has been involved in the healthcare industry for over 15 years. Currently the president and CEO of Optio Publishing Inc., as well as Clearly Health, he has spent his career innovating in the healthcare marketing field and is currently a leading voice in patient education videos. Thanks to successful partnerships with large brands like Novo Nordisk, Medtronic, and Pfizer, Brent has focused his strategy on improving patient health and well-being through technology.

Effective Dental Internet Marketing: Some new patients will come in for an emergency appointment, never to be heard from again, while others will stay for years, referring friends and family to your office. Use comprehensive Internet marketing strategies to reach new patients who will be the most profitable for your practice.

Dental websites

Your website is the central point for your online marketing. It presents who you are and what new patients can expect should they choose your practice. The presentation will help you understand your brand and how to get the most out of your site by connecting with new patients before they even walk through the door, increasing retention and attracting the right patients for your practice.

Search Engine Optimization

A primary source of Internet marketing referrals come from solid SEO efforts. Learn how to lay the foundation for organic referrals and improve your new patient numbers.

Google AdWords

Paid search advertising leads to new patients, but it can be expensive if your advertising dollars get wasted on people that will never become patients. This part of the presentation will show you techniques for targeting only the most relevant audience.

YouTube Advertising

New advertising options from YouTube makes it easy and cost effective to use video marketing campaigns to establish your brand in your community. This leads to an increase in patients from all sources, as your community becomes familiar with your office and services.

Facebook

Not only can Facebook help you connect with your community, but Facebook also has the most targeting options when running ad campaigns that help you spend your advertising dollars as efficiently as possible. The flexible options mean you can target families, seniors, professionals or even people in your area who have shown interest in orthodontics.

BIANCA DORNAN

Founder of Practices Made Perfect

Results driven by nature, Bianca has a unique ability to objectively diagnose problems and take suitable action to avoid costly mistakes. In addition to understanding the nuances of a dental clinic, Bianca is known for her superior relationship management and team building skills. She is passionate about working with teams to give them the skills, knowledge, and resources needed to provide exceptional customer service. In fact, Practices Made Perfect was founded on Bianca's unwavering belief that the greatest asset a dental office has is the people it employs.

• Efficient effective treatment planning and scheduling for maximum profits
• Creating easy to use supplies budget management system
• How effective planning and communication can make you money
• Training your team will make increase your profits long term (why high turnover hurts our business so much)

JIM TURNER

Implementation Specialist at ClearDent

Jim Turner has been involved in the Dental community for 20 years. Starting his career as the first male to graduate from the Vancouver Community Dental Reception College, Jim moved from the general dentistry into specialty dentistry before becoming a software trainer and implementation coordinator for both Dentrix and Dexis 8 years ago. It is his passion for people and his experience with multi-doctor, multi-office, and specialty offices that has allowed Jim to become an important educator in the dental industry. It is his passion is for the ‘paperless office’ and how it increases staff productivity through time saving, information clarity and access, easier and clearer communication for all involved, patients included, that drives Jim to continue educating.

Consistency is King

You may not realize how much money your hand-written notes are costing you in efficiency and errors. See how a paperless system can ensure that every record is legible and created on the same template. Less errors means better reporting and tracking.

Info at Your Fingertips

Whether recording or retrieving data, every extra moment that you spend searching is money down the drain. You can save time and money with the efficient workflow of a paperless system. And, easily backup ALL your information to eliminate data loss surprises.

Get on the Same Page

Everyone in your practice working together with the same information. Presenting treatments and treatment plans as a confident, organized team to all your patients can make a large impact on acceptance rates.

Better Experience

With efficiency and cooperation, patients will be more likely to accept treatment plans, refer people to your practice, and collection of payments can even become easier.

PETER LI

Business Manager at ClearDent

Peter obtained his degree in Computer Science from Simon Fraser University in early 2000. Having been involved very early in his career with Enterprise IT at Chevron Canada Ltd. and Enterprise Application Development at Incognito Software Inc., he gained a solid understanding of the complex requirements of business management software systems. Joining Prococious Technology Inc., he has helped foster ClearDent's success in the dental software world over the last 13 years. Through this experience, he learned to appreciate the high standards and ethics of dental healthcare professionals. Peter understands the Technology, Business and the Dental side of this industry, which has positioned him as the best person to bridge the gap and balance the needs of dental healthcare professionals, office and business managers, and incorporate technology into a dental practice or group of practices.

Production Per Hour

Learn how this seemingly innocuous number can clearly identify your revenue potential, and is the one single number you want to maximize in order to realize a more financially successful dental practice.

Utilization vs. Cancellation

Utilization is a measure of how clinical providers are allocated against the chair time, and cancellation is how many committed appointments by the patients are missed. Do you know your numbers and what you can do to change them?

Treatment Plan Acceptance

Often referred to as the "million dollar filing cabinet," how do you measure the acceptance and rejection rate of the treatment plan proposed?

Comparative Analytics

Key Peformance Indicators (KPI) are helpful in identifying the bottlenecks, but improvement is only visible and accountable if you can visualize the change in KPI over time. Comparative graphs and charts on KPIs are a must for any aspiring dental business entrepreneurs.

DAVOOD MORADI

President & CEO at David Mitchell Co

With a background in Architecture and over 20 years experience in construction, Davood continues to build a remarkable legacy in the general contracting world. Working for the City of Vancouver for over 8 years has helped Davood function on multiple levels by gaining knowledge of building codes and zoning bylaws. Alongside his extensive experience and meticulous attention to detail, clients are confident in his ability to deliver what he promises.

• Feasibility study for new office (zoning, structural, mechanical and electrical)
• Permit processing and construction management process
• Design (Independent designer, vs. Dental supplier designer)
• Equipment (what is the best Buy)
• Things that no one talks about but it cost time and money

KARL SCHMIDT

Director of Market Research at DIAC Dental Industry Association of Canada

Mr. Schmidt’s experience in the dental industry spans over 25 years. He started in dentistry in 1993 as the founder of Byte Dental Systems Inc., where he also served as VP Operations, VP Sales and Managing Director until 2003 when the company was acquired by Henry Schein Canada and rebranded to Dentrix Canada. He acted as Managing Director for Dentrix Canada until 2005, before moving on to become the National Director of Marketing, Digital Technology for Patterson Dental Canada, where he was responsible for strategic business development and marketing of a state-of-the-art technology portfolio until his departure in 2016. Since then, in addition to serving as the Director of Market Research for the Dental Industry Association of Canada (DIAC), Mr. Schmidt has remained active in the dental industry as a Strategic Consultant for several companies in the dental market.

Mr. Schmidt will discuss the results of this year’s FUTURE of DENTISTRY SURVEY providing insights into important trends affecting the Canadian dental industry. He will also provide the audience with thought-provoking discussion on the importance of information systems within the dental practice.

ASHTON ARIANA

Founder at Forbes IT

Ashton Ariana is the founder of Forbes IT Solutions, a company that provides IT solutions to Dental sector in Great Vancouver with goals of maximizing safety and minimizing downtime. He graduated with Bachelor of Electrical and Computer engineering from UBC. He started at Panasonic Electric works as a tech support engineer. After 10 years in Panasonic, he left his position, director of Engineering team, to move on to Dassulat system, a multi-billion dollar IT company. Shortly after, his passion in IT solutions pushed him to start an IT company. After helping a few dentist friends who where not happy with their IT, he realized that there is huge improvement needed in IT for the dental sector. This is how he started Forbes IT that has become the fastest growing IT company in the dental sector in greater Vancouver.

• Why traditional external hard drive backup is no longer safe. How to instantly be up and running at the time of disaster such as Ransomware when you take advantage of Forbes IT complete backup
• Why cloud backup is a must for every dental clinic
• How a combination of the best antivirus and antimalware can save you money

DR. AMARJIT RIHAL

Member of Assiniboine Dental Group

Dr. Rihal obtained his DMD degree from the University of Manitoba, Faculty of Dentistry, in 1995. His professional interest has involved all aspects of implant and CAD/CAM dentistry. Utilizing his CEREC ac, Sirona InLab system he has designed over 4000 restorations. He currently manages operations of his in house lab Lodge Dental, and is the owner of his own digital lab called Rihal Digital Designs. Dr. Rihal has trained with numerous ceramists in California and is versed on ceramic pressing and layering techniques over zirconia and metal substructures. He presently is a partner in a large group practice in Winnipeg, MB and serves on the boards of the Manitoba Dental Association (MDA), National Dental Examination Board (NDEB) and the current chair of the Commission on Dental Accreditation of Canada (CDAC). He was also a part time instructor at the University of Manitoba Faculty of Dentistry and is a fellow of the Pierre Fauchard Academy, the American Academy of General Dentists and the International College of Dentist.

• Patient experience and the perception of Trust and Value… what patients want!
• Setting up a CEREC based lab the largest selection of CAD/CAM materials
• Same day dentistry, maximizing your efficiency and returns
• Financial growth and viability of your practice, your lab as in income stream ROI
• The future modern dental office… what is it going to look like?